Picking the “right” florist.
There’s an interesting article in Boston Globe entitled “Picking just the right florist.”
The author, Kytja Weir, tested two national brands, FTD.com and 1-800-flowers.com, as well as two local florists in Boston, Winston Flowers and University Florist. I know Winston; they are a very famous florist over there. Her budget was $75 including everything (tax and delivery).
She gave a good mark to one of the local florists, University Florist. Kudos for them!
She didn’t like Winston, because the flowers didn’t last long and the arrangement size was too small. Winston is “too famous” for small orders like a $75 bouquet. My best guess for what happned is that their designers probably didn’t care. Artists’ arrogance. A common problem of a “famous” florist is that they are used to be doing a lot of artistic event work, in which the longivity of flowers doesn’t matter.
She didn’t like 1-800-flowers, because the flowers were essentially a whole bunch of cheap flowers, many of which didn’t last. She got unlucky; this florist who delivered 1-800 order seems to be a particularly bad one. But, here’s the fundamental problem of using 1-800-flowers: you have no control over which florist will make your arrangement.
She didn’t like FTD, either, not because of the flowers but because they forgot to include a message card. Nah. People do make mistakes, and this florist was decent enough to send an apology plant. Not many do this. I would give a high mark to this florist (Exotic Flowers). But again, FTD doesn’t deserve the credit. This local florist does.
Posted: by Kenji @ 1:25 am on Monday, May 5, 2008 under News and Announcement.
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